The Bestselling Book Academy
A book marketing cohort for female authors
Led by Luvvie Ajayi Jones
THE NEXT COHORT IS SCHEDULED FOR Q1 OF 2025
Your voice is fire. Your story is vital. The world needs your wisdom. 🌟 But without the right marketing, even the best books can go unnoticed.
Did you know? Only 96% of all books sell less than 1,000 copies. The publishing game isn’t set up for us to win, but that’s about to change.
Every book by a woman either opens doors or slams them shut for the next author. Traditional publishers don’t give us full support with marketing, yet they judge the potential of future female authors based on our book sales. This isn’t just about hitting bestseller lists; it’s about ensuring our stories continue to be told. 🗣️💯
And yours can blaze trails, simply by getting the traction it deserves!
Who will best benefit from this book marketing cohort?
- Female authors
- Authors who are going the Traditional Publishing route (not ideal for self published authors)
- Mostly done writing their manuscript by the time the cohort begins so they can focus on getting help with their marketing strategy
- Planning to release their book in late 2025 or early 2026
- Comfortable investing $20K in the program (payment plans available, see below)
- Ready to show up to live sessions, do the work, and get incredible marketing results that will help them sell thousands more books
- Works best for non-fiction authors, but same strategies can be applied to marketing fiction books and children’s books
My Success Story
My Success Story
I’m deeply passionate about great books getting into as many hands as possible. I have the very specific flex of having hit the New York Times bestseller list four times, in four categories and multiple age groups. And my very first book that came out hit the Times without even having real national press. 🏆🎉
Here’s a glimpse of what I’ve achieved:
- Sold hundreds of thousands of copies.
- Made the Washington Post, USA Today, and Indiebound bestseller lists.
- Won an Audie Award for best humor audiobook.
- Been in consideration for a GRAMMY award.
- Signed deals for my 5th and 6th books, with a 7-figure deal on the horizon.
- Used my books’ success as an elevating business strategy, resulting in more speaking engagements and course sales.
Now I’m dedicated to helping more incredible voices like yours be amplified, through the work I’m doing with The Book Academy (the course and the concierge coaching).
Why Join the Bestselling Book Academy?
By the end of this program, you will have created your full book launch plan, so you can execute it with confidence.
My promise to you is that this program will allow you to sell AT LEAST 1,000 more copies of your book. And that’s an underpromise.
Over the course of seven dynamic group coaching sessions, we will collaborate to create a comprehensive, customized marketing strategy for your book. This program covers every aspect of marketing, messaging, tours, bulk buys, and more.
Program Breakdown
- Virtual Session 1: Book Messaging – Nailing your core talking points
Nailing your book’s messaging is crucial, as it influences everything from the book jacket to press releases, pitch decks, and media appearances. We’ll perfect your core talking points to ensure they resonate powerfully. - Virtual Session 2: Book Branding – Creating that irresistible first impression with visuals
Your book’s title and cover are pivotal. We’ll work on building the branding kit for your book, with fonts, colors and layout so whatever visual assets are created for your book are cohesive, consistent and elevated. - Virtual Session 3: Social Media and Content Strategy – Building genuine buzz
A robust social media content strategy and editorial calendar are key to driving book sales. We’ll develop a strategy to generate buzz and secure sales, one copy at a time. - Virtual Session 4: Tour and Bulk Buy Strategy – Maximizing your sales potential
Beyond individual sales, it’s essential to have a plan for bulk buys and book tours. We’ll devise strategies to facilitate bulk purchases of 10, 25, 50, or even 250 books at a time, significantly boosting your sales. - Virtual Session 5: Press and Publicity Strategy – Making every media appearance count
While press alone doesn’t sell books, it adds credibility and visibility. We’ll ensure your media appearances are impactful and worthwhile, maximizing your exposure across newspapers, magazines, podcasts, and digital media. - One Day In-person Marketing Strategy Session in Chicago – Bringing it all together
This is where everything we’ve learned comes together. Marketing presentations will be done by each person, and validated by the cohort, who are truly their ideal readers. - Virtual Session 6: Final follow-up and Accountability Check-In
This is where all our efforts culminate. You’ll present your marketing strategies, receive feedback from your cohort, your ideal readers, and refine your plan for ultimate success.
What You’ll Get
- 7 Virtual Intensive Sessions: Expert instruction, interactive Q&A, and hands-on implementation.
- 1 Day In-person Marketing Strategy Session in Chicago: A focused marketing strategy session with interactive Q&A and practical real-time feedback from your fellow members.
- WhatsApp Access: Direct support from me throughout the academy.
- Resource Library: Checklists, SOPs, and access to digital programs and courses.
- Supportive Cohort: A squad of influential female authors on a similar path as you.
Investment
➡ Pay in Full: $20,000 (Save $2,000)
➡ Installment Plan: $22,000 (4 monthly payments of $5,500)
I’ve unlocked the bestselling blueprint for myself. I’ve taken the principles and personalized them for others. That same success is possible for you when you join this Bestselling Book Academy.
Client Success Story
Client Success Story
I’ve not only been able to create results like this for myself. I’ve also been working behind the scenes to consult on books for my friends and clients, too! Most of them have been able to see incredible results, too, with some even becoming bestsellers. For example, Fawn Weaver (CEO of Uncle Nearest), who I worked with for the 6 months leading up to her book to create a comprehensive marketing and launch plan.
Her book (Love & Whiskey) was an instant NYTimes bestseller, and has since sold over 31,000 copies, and it just came out on June 18, 2024.
“Luvvie’s coaching has been a game-changer. Just this morning, we were talking about the balance she taught us regarding Amazon sales, ensuring they make up only 50% of our total book sales. In this day and age, that’s almost impossible without a strategic approach. The level of strategy Luvvie brings is otherworldly. We’ve already sold an impressive number of books for week one and week two, even with two weeks left before the official release.” – Fawn Weaver (CEO of Uncle Nearest and NYT bestselling author of Love & Whiskey)
⭐The book has now been on the NYT bestseller list for 2 months! A WHOLE WIN!!! ⭐
A video testimonial from Dr. Joy Buolamwini and Lisa Hurley from the first BSA cohort.
Ready to Join?
What I’ve had to learn from trial by fire, I want to make sure you have at your fingertips. When more of our books are successful, they lead to more books on shelves from folks in our positions and allow more doors to be opened. I’m excited to be able to offer this and to bring you together with other powerhouses in an intentional way. Are you ready to join a squad of literary badasses who are about to change the game? I hope you’re ready to join us.
Because if you are, it’s time to step up, show out, and let the world know that women’s stories aren’t just part of the conversation. We are the conversation.
SIGN UP BELOW AND BE UPDATED AS SOON AS THE BESTSELLING ACADEMY OPENS FOR ITS NEXT COHORT.
Questions?
Need help deciding if The Bestselling Academy Cohort is right for you?
Send us an email at academy@aweluv.com. We’re here to help!
