Luvvie's Books

A comprehensive course to help you on your journey to becoming a successful author.

Helping you get clear on how to take your book from idea to ink.

ADD ME TO THE WAITLIST!

Led by 4X NYT bestselling author, Luvvie Ajayi Jones, The Book Academy takes you through the business of publishing to how to get focused on the right book idea, to how to market like a pro so you can get your book in the hands of the right people. Your book can change your life and others’ lives.


That book you’ve been wanting to write?

It’s time to get it off your spirit and onto shelves.

JOIN THE WAITLIST

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Luvvie on Laptop

Turn Your Story and Expertise into a Book That Matters.

At The Book Academy, we believe everyone has a story worth telling, and we’re here to help you tell it in the most powerful way possible. You know your story needs to be told. But between conflicting advice, an overwhelming publishing landscape, and the daily demands of life, your book remains unwritten.

It doesn’t have to stay that way.

The world needs the book you haven’t written yet: Your expertise, wisdom, and hard-won lessons could change people’s lives.

The Book Academy is for you if:

  • You know you have a book you want to write, but you don’t know where to start
  • You know you have a story to tell, but you’re afraid that what you have to say isn’t book-worthy
  • You’re trying to figure out how to get the book you’ve already written out into the world
  • You want to write a book, but there is something that has stopped you from doing it.
  • You don’t know what it is, but you feel convicted by not moving forward

If you’re ready to get your story and your book out into the world, you need to get a seat in The Book Academy.

Books Published by The Book Academy Clients

Get Good with Money - Book Cover
Love and Whiskey - Book Cover
Unmasking AI - Book Cover
No One is Self-Made - Book Cover
Flip The Tables - Book Cover
Space to Exhale - Book Cover

I’m Ready. Sign me up for the waitlist!


By the end of your time in The Book Academy, you’ll have:

Clarity and Direction:

You’ll gain an understanding of your book’s message, and target audience, effectively eliminating the frustration of not knowing where to start or what to write.

Mastered a Writing Workflow:

You’ll learn a proven workflow that allows you to create a writing habit, even when you’re busy or dealing with writer’s block.

Publishing Process Knowledge:

You’ll unravel the mystery of the publishing industry and understand the steps that it takes for a book to come to life. This knowledge will empower you to make informed decisions, from choosing the best publishing route to negotiating contracts.

Powerful Book Branding:

You’ll discover how to create a compelling book brand that resonates with your target readers and stands out in the market. This includes crafting an engaging title, designing an appealing cover, and writing a persuasive book blurb.

Effective Marketing Strategies:

You’ll learn how to create and implement a successful marketing plan that generates buzz for your book, draws in your target readers, and drives strong book sales. Plus, you’ll discover how to connect with your audience and turn them into loyal fans who eagerly anticipate your next book.


Stop Googling. Start Writing.

This process isn’t about creativity. It’s about commitment.

The Book Academy cuts through the noise with clear, proven frameworks that work, whether you have 30 minutes a day or 3 hours. No more wondering what comes next or if you’re doing it “right.” We will give you all the tools to navigate the publishing process: We’ll teach you how to clarify your idea, craft a proposal, and understand your publishing options.

Luvvie and her Bookshelf

This Isn’t About Creativity. It’s About Clarity.


The difference between aspiring authors and published ones isn’t talent. It’s having:

  • A clear roadmap from idea to published book
  • Proven frameworks that make writing manageable
  • Expert guidance on publishing paths and possibilities
  • Systems to fit writing into your already-full life
  • Support when obstacles arise (because they will)

Lisa went from Book Academy Student to SIGNED AUTHOR!

Speech bubble with review from Lisa Hurley that says "Y'all!! When I tell you The Book Academy is IT!!! I signed my book contract with Wiley today and I can hardly believe it! This is a "Luck is what happens when preparation meets opportunity" moment, because TBA had me FULLY PREPARED when Wiley came knocking. Grateful to and for you all, especially of course Luvvie, Macy, and the TBA team. Going to enjoy floating on cloud nine for the rest of the night, and then start writing in earnest tomorrow! Yay!
Luvvie Jones headshot.

Your Book Coach

My name is Luvvie Ajayi Jones, and I’ve written 4 books in the past 8 years, and all 4 have been New York Times bestsellers. I KNOW BOOKS!

The books I’ve written have allowed me to retire my mom, have increased my earnings, and allowed me to have access I never would have. They’ve opened doors I didn’t even know existed. And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now, I am feeling convicted to help others enable their purpose through the writing of amazing books!

I’ve seen everything in the publishing industry, and I’ve helped others just like you navigate through it.

But I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestseller list in four different categories.

Most people who are successful in publishing don’t look like me. And if I can do it, you can too. I’m here to walk you through it.

It’s time to pursue your dreams of becoming an author.

With The Book Academy, you’ll gain the clarity and confidence you need to make your book a reality.
The only thing standing between you and your book is taking that first step.

And NOW is the time. Sign up for the waitlist below.

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Click here for The Book Academy Membership Terms and Conditions.

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