About | The Book Academy
Luvvie in white blazer holding up and peaking over her book Professional Troublemaker
Luvvie in white blazer holding up and peaking over her book Professional Troublemaker

About The
Book Academy

Woman wearing headphones looking at computer screen and writing in a notebook

Welcome to The Book Academy!

Where Stories Become Bestsellers

You have a powerful story inside you; one that could inspire, challenge, and change lives. But the journey from blank page to bookshelves can feel daunting. Where do you start? How do you navigate the complex world of publishing? And most importantly, how do you ensure your message reaches those who need it most?

At The Book Academy (TBA), we believe your story deserves to be told. We understand the frustration of having a burning desire to write, but feeling lost in the process. That’s why we’re here: to be your guide on this transformative journey.

TBA Logo (Gold on Burgundy)

Founded by four-time New York Times bestselling author and 20-year marketing veteran Luvvie Ajayi Jones, TBA is a premier platform dedicated to educating, empowering, and enabling authors to publish impactful, high-selling books.

The Book Academy is more than just a writing or marketing program; it’s a community, a launchpad, and a powerhouse of resources designed to guide you on every step of your literary journey. It’s a movement to democratize the publishing world and amplify diverse voices. We believe that when more people share their unique perspectives, everyone benefits.

I’m ready, guide me!

Luvvie smiling with arms crossed standing in front of colorful teal background wearing hat and long-sleeve shirt

Our Mission

At The Book Academy, our mission is simple: to empower more people to become authors, and authors to become bestsellers. We believe that stories have the power to change lives, challenge norms, and leave a lasting legacy. Our goal is to help you bring your unique voice to the world, with the tools, guidance, and support you need to do it.

We Believe…

  • Your story is worth telling.
  • You don’t need permission to tell it.
  • The world needs more published authors that aren’t white men.
  • Your story isn’t going to leave you alone until you write it.
  • Writing a book isn’t about creativity…it’s about discipline.
  • You can become a published author.
  • You can sell thousands of copies of your book.
  • You don’t have to do it alone.

How We Can Help

The Book Academy has a comprehensive suite of services
tailored to meet you where you are in your writing journey:

Get Started with Free Resources:

Download our FREE guide, “5 Mistakes People Make When They Wanna Write”, and set yourself up for success from day one. Learn how to avoid the common pitfalls that can hinder your progress.

Unlock The Guide

Master Your Craft in The Book Academy Course:

Our comprehensive six-session course takes you from initial idea to polished manuscript, all while surrounded by a supportive community of fellow writers. This group course provides you with the structure, guidance, and accountability to navigate your publishing journey with confidence.

Let's Get To It!

Get Unstuck with Power Workshops:

Dive deep into crucial aspects of writing and publishing with our targeted sessions, designed to give you expert-level knowledge in key areas. From crafting a compelling book proposal to mastering book marketing, our individual workshops offer deep dives into the skills that matter most.

I'm Ready!

Get Personalized Support through Power Hours:

Address your unique challenges and accelerate your progress with one-on-one coaching sessions. Whether you’re stuck on a chapter or need advice on publishing options, our Power Hours provide the expert insight you need and get you a quick (but important) win.

Guide Me!

Launch Your Bestseller:

Our exclusive Bestselling Book Academy is a small group cohort that will arm you with cutting-edge marketing strategies to ensure your book stands out in a crowded marketplace. We will help you create your book launch plan so you can execute and sell thousands more books.

Let's Start!
Woman in white long-sleeve turtleneck sweater writing surrounded by open books

The Book Academy Difference

What sets us apart is that we prepare you for every aspect of your author journey. From crafting compelling narratives to navigating publishing contracts, from building your author platform to marketing your finished book, we provide the knowledge, tools, and support you need at every step.

Our team of industry experts, successful authors, and publishing insiders bring decades of experience to the table. But more than that, we bring a passion for nurturing new voices and a commitment to your success.

Luvvie leaning on her hand and smiling sitting on a couch with a red laptop on her lap

About Our Founder

Luvvie Ajayi Jones is a four-time New York Times bestselling author, speaker and 20-year marketing veteran whose books have sold over 250,000 copies. With a deep passion for storytelling and a proven track record of success in the publishing world, Luvvie founded The Book Academy to help people achieve their dreams of becoming successful published authors.

Through her career, Luvvie has consistently demonstrated her ability to navigate and succeed in the ever-evolving landscape of book writing and publishing.

Her expertise, honed over two decades, combined with a team of industry professionals, makes The Book Academy a trusted partner in your journey to literary success.

Evergreen Member Pin TBA

Your Bestseller is Waiting to Be Written

Don’t let your story remain untold. Don’t let fear or uncertainty hold you back from making your mark on the world. The Book Academy is here to guide you every step of the way, from blank page to bestseller list.

Are you ready to begin your journey to becoming a published author? The world is waiting for your story.

I’m Ready!

What Founding Members of
The Book Academy are Saying…

Gray speech bubble with testimonial text that says "I was expecting a wealth of information but WOW. The ability to give such incredible information, but in a way that's clear and inspires immediate action and confidence is an ability that only Luvvie Ajayi Jones has. I have wanted to write a book for YEARS and always pushed it aside for the right time. There will never be the perfect time to do it, it's time to get out of my way to do it and when the overwhelming process is made clear, where are the excuses? Luvvie's dedication to educating about the book writing process and lifting people up is unmatched and I cannot wait to continue with such an incredible group in the book proposal course."Gray speech bubble with testimonial text that says "The course ended yesterday and it was worth the time and investment. The course raised so many valuable issues that I never seriously considered, issues like my audience and it size, why the world/Liberia needs this book right now, what qualifies me to write this book, the importance of my network for marketing purposes, etc. I have thought about several of these issues but not sufficiently to have written my ideas on these issues on paper. I am reviewing the material this morning and will perhaps spend the next few days doing so. Following the course materials puts structure to the whole book-writing effort. VERY VALUABLE! Thanks!"
Gray speech bubble with testimonial text that says "Finally caught up this afternoon... oh man, y'all. I'm so inspired and after years of responding to "So, when are you writing your book?" with an external eye roll and an internal prayer, I finally feel like I have actual STEPS to take. Thankful for this group - followed everyone on Instagram that signed up on the list posted in here and I am so ready to promote y'all to the ends of the earth, too!" Gray speech bubble with testimonial text that says "This has been such an unexpected and rewarding experience. I am so happy I got to be a part of this amazing group. Thank you Luvvie Ajayi Jones and Team for energizing us and opening the gates to show us around bit. This has been so meaningful for me. You won't ever understand how much. I finally did this big thing for me. And it was more than worth it."

Published isn’t a pipe dream.

Your journey starts here.

I’m ready. LET’s GO!

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