The Bestselling Book Academy
An intensive accelerator for mission-driven authors, designed to help them create a comprehensive marketing plan and sell more books.
Led by Luvvie Ajayi Jones (4X NYT bestselling author)
Writing Your Book is Overwhelming Enough.
Marketing it? That’s a Whole Other Level.
You’ve poured your heart, soul, and countless hours into writing your book. Now that it’s almost time to share it with the world, the excitement is real, but so is the overwhelm.
Sound Familiar?
- You’re thinking, “How do I even begin to market this thing?”
- You’re aware that your publisher might give you some basic support, but deep down, you know that it won’t be enough to make the kind of impact you want.
- You’re looking at your to-do list for launching and wondering, “How do I find readers? How do I create buzz? How do I actually get this book in people’s hands?”
Did you know?
96% of all books sell less than 1,000 copies.
That doesn’t have to be your story. The publishing game often isn’t set up to help our books soar, especially for voices that are marginalized. But here’s the truth: Your story is vital. 🌍 The world needs your wisdom, and the right strategy can mean the difference between your book fading into the background and it thriving in the spotlight.
And the stakes are high. Every book by someone like you either opens doors or slams them shut for the next author. Publishers may not give us the full marketing support we need, but they still judge our success, and the potential of future authors, by our book sales. This isn’t just about hitting bestseller lists; it’s about blazing trails for stories that need to be told. And yours can lead the way simply by getting the traction it deserves.
That’s Where The Bestselling Academy Comes In
That’s Where The Bestselling Academy Comes In
Hi, I’m Luvvie Ajayi Jones, a 4-time New York Times bestselling author. I know firsthand what it takes to launch a book with limited support and still make it shine. I’ve hit bestseller lists, sold hundreds of thousands of copies, won awards, and used my books’ success as a springboard for speaking engagements, business growth, and deeper community impact.
That’s why I created The Bestselling Book Academy. This program is designed to take you from overwhelmed to empowered, giving you the full blueprint for not just launching but excelling. I’m sharing everything I’ve learned to help you sell at least 1,000 more copies of your book, minimum.
Are you ready to amplify your voice and share your story with the world? We’re here to make that happen.
Is This Program Right for You?
You’re the perfect fit for The Bestselling Book Academy if:
- You’re a Traditionally Published Author: This program is designed for those taking the traditional publishing path and ready to elevate their marketing efforts.
- You’re in the Final Stages of Writing: Your manuscript is nearly complete (or already done), so you can focus fully on building a powerful marketing strategy.
- Your Book Launch is Coming Soon: You’re aiming to release in late 2025 or early 2026 and want a strategic approach that’s ready to go on launch day.
- You’re Ready to Commit: You’re prepared to show up to live sessions, engage deeply, and fully commit to getting amazing results.
- You Value Community & Accountability: You’ll join a supportive cohort of like-minded authors who provide accountability, share insights, and inspire each other to succeed. Together, you’ll keep each other motivated, refine your approach, and celebrate each win.
- You’re Ready to Invest in Your Success: You understand that impactful marketing requires commitment, and you’re prepared to invest $20K in this program (payment plans available).
If this is you, sign up for the waitlist!
What’s Inside the Program
We understand that effective book marketing can’t be done with one-size-fits-all strategies. That’s why our program is designed to meet you where you are, guiding you step-by-step to create a marketing plan that fits *your* unique book, story, and voice.
By the end of this program, you’ll have a complete, customized marketing strategy, ready for execution. Here’s what you’ll get:
- A Full, Customized Marketing Strategy: Tailored specifically to your book, voice, and goals; ready for launch day.
- Seven Virtual Intensive Sessions: Receive expert instruction, get answers to your pressing questions, and gain hands-on support to move forward with clarity and confidence.
- Direct WhatsApp Access: Keep connected with me throughout the Academy, ensuring you have the guidance you need at every step.
- A Resource Library for Continued Support: Access checklists, SOPs, and digital programs that will keep you organized and effective throughout your book launch.
- A Cohort of Like-Minded Authors: Build connections with other influential authors who, like you, are committed to making an impact with their books. You’ll benefit from accountability, shared insights, and the motivation that comes from growing alongside other driven authors.
Client Success Story
Client Success Story
I’ve not only been able to create results like this for myself, but I’ve also helped friends and clients do the same! For example, Fawn Weaver, CEO of Uncle Nearest, worked with me for six months leading up to her book launch. Together, we created a comprehensive marketing plan that propelled her book, Love & Whiskey, to instant New York Times bestseller status. The book has since sold over 31,000 copies and remained on the NYT bestseller list for two months!
“Luvvie’s coaching has been a game-changer. Just this morning, we were talking about the balance she taught us regarding Amazon sales, ensuring they make up only 50% of our total book sales. In this day and age, that’s almost impossible without a strategic approach. The level of strategy Luvvie brings is otherworldly. We’ve already sold an impressive number of books for week one and week two, even with two weeks left before the official release.” – Fawn Weaver (CEO of Uncle Nearest and NYT bestselling author of Love & Whiskey)
What Members of The First Bestselling Academy Said
A video testimonial from Dr. Joy Buolamwini and Lisa Hurley from the first BSA cohort.
Program Highlights
Topics we tackle on this journey:
📚 Book Messaging: Perfect your core talking points to anchor your entire marketing strategy and connect deeply with readers.
🎨 Book Branding: Create a cohesive, powerful visual presence that captures attention and resonates with your audience.
📈 Social Media & Content Strategy: Craft a buzzworthy social media plan and editorial calendar that keep readers engaged and eager to buy.
🚀 Tour & Bulk Buy Strategy: Develop strategies for bulk sales and book tours to maximize impact and reach.
💼 Press & Publicity Strategy: Gain credibility and visibility with media appearances that matter and drive momentum.
Investment
➡ Pay in Full: $20,000 (Save $2,000)
➡ Installment Plan: $22,000 (4 monthly payments of $5,500)
I’ve unlocked the bestselling blueprint for myself. I’ve taken the principles and personalized them for others. That same success is possible for you when you join The Bestselling Academy.
Ready to Join?
Ready to Join?
What I’ve had to learn from trial by fire, I want to make sure you have at your fingertips.
When more of our books are successful, they lead to more books on shelves from folks in our positions and allow more doors to be opened. I’m excited to offer this opportunity and to bring you together with other powerhouses in an intentional way.
Are you ready to join a squad of literary badasses who are about to change the game?
SIGN UP NOW AND BE UPDATED AS SOON AS THE BESTSELLING ACADEMY OPENS FOR ITS NEXT COHORT.
Questions?
Need help deciding if The Bestselling Academy Cohort is right for you?
Send us an email at academy@aweluv.com. We’re here to help!
