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and get on the path to published.

Red logo for The Book Academy Luvvie Ajayi Jones
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Where are you in the publishing process?

→ Still trying to figure out what you want to write about?
→ Stuck on your book proposal?
→ Struggling to launch or market your book so it sells?

The Book Academy’s got the resources you need to take the next step no matter where you are.

Downloadable guides
Self-paced course
Coaching for authors
5 Mistakes People Make guide.

Downloadable Guides

We’ve transformed The Book Academy’s most popular resources into at-your-fingertips downloadable guides you can access any time:

GRAB THE FREE GUIDE NOW!

Getting Clarity on Your Book Idea

You can’t write your book before you know what you want to say.

Whether you have no idea or too many ideas, this guide will help you get clear and start writing the book that could change your readers’ lives.

$97 (one-time payment)

LET’S START!

Creating an Amazing Book Proposal

A proposal isn’t just the business plan to sell your book — it’s also your roadmap to finish writing and prepare you for publishing.

This guide breaks down the step in the process that you absolutely can’t skip.

$97 (one-time payment)

LET’S GO!

Book Launch and Marketing Guide

Your book won’t sell just because you wrote it.

This is your essential guide to a book launch and marketing plan that will get your book off of shelves and into readers’ hands.

$149 (one-time payment)

I’M READY!
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The Book Academy Course

Do you know there’s a story in you begging to be told — but aren’t sure how to begin?

The Book Academy course is a masterclass and detailed roadmap of the writing and publishing journey, designed to give you the confidence to keep moving forward from start to finish.

Led by 4x New York Times bestselling author Luvvie Ajayi Jones, this on-demand, self-paced course provides a deep dive into the biggest sticking points of this process:

Idea to Ink: Demystify the Publishing Process

This industry is shrouded in mystery — on purpose. And you can’t start the journey before you know the path ahead.

This session demystifies it all to give you a deep understanding of the publishing process to set you up for success.

Visions to Verses: Get Clear on Your Idea and Get Words on Paper

The writing process becomes a lot less daunting once you’ve taken the time to understand the why behind your book and find the heart of your message.

This session will help you clarity and develop the discipline you need to actually write your book.

Powerhouse Plan: Create an Amazing Book Proposal

An airtight proposal doesn’t just make your book irresistible to publishers. It’s also a roadmap to consult throughout your journey — you’ll use every word you write now later on.

This session will prepare you to write a winning book proposal. (Bonus resource: Luvvie’s original I’m Judging You proposal!)

Branding Brilliance: Crack the Code for Captivating Book Designs

People actually do judge a book by its cover. And title. And tagline. But too many authors overlook these crucial elements!

This workshop will guide you through creating a cover and accompanying text that gets at the core of your book and resonates with your core reader.

Magnetic Marketing: Launch Your Book Masterfully

Publishing isn’t the end of the story: Future readers need to see a call to action up to 13 times before they buy.

A bold launch ensures your book makes it to the masses, and this session equips you with all the tools you need to create marketing that sells.

You’ll get access to session videos, slide decks, and fillable workbooks for taking notes, reflecting on the material, and following through on what you’re learning.

More than 450 Book Academy graduates have used the course as a springboard to make meaningful progress along their writing and publishing path, and have the tools they need to go from idea to ink.

Ready to get into gear?

 

LEARN MORE ABOUT THE BOOK ACADEMY COURSE

“TBA had me FULLY PREPARED.”

– Dee C. Marshall

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1-on-1 author coaching

That book has been sitting on your spirit too long, and personal coaching is the quickest way to get it off your chest and onto shelves. The Book Academy’s one-on-one advisory offerings can help you…

  • Validate and clarify your book concept and outline
  • Audit your cover and branding
  • Fine-tune your launch tactics

Power Hour

Exactly what it sounds like! A Power Hour gives you 60 minutes with Luvvie for answers to your most pressing questions.

These sessions are about quick wins and shattering the barriers holding you back right now.

Looking for more comprehensive coaching support after your Power Hour? Elite Author Coaching may be the perfect next step — let’s talk.

BOOK A POWER HOUR WITH LUVVIE
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Elite Author Coaching

If you’re a C-suite exec, entrepreneur, or author on the cusp of publishing, Elite Author Coaching will be your last-mile guide — from locking in your cover to creating a launch plan that gets eyes on your work and books into your readers’ hands.

This is an ongoing thought partnership with Luvvie, with two 60-minute sessions per month, plus WhatsApp support and tangible action items between calls.

Contact Us

Still not sure where to start?

Get our free guide to the 5 Mistakes Aspiring Authors Make — and How to Avoid Them.

It’s time to get this book off your spirit and onto shelves.

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