Holiday Deal: Save up to $500 this week only!

Offer Expires In…
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Write your book this year!

I’ll be your coach, guide (and hype woman!) inside The Book Academy.

This is your time.

Tell Me More!

Luvvie leaning on her hand and smiling sitting on a couch with a red laptop on her lap

Created by Luvvie Ajayi Jones
4x New York Times Bestseller • Also Featured On

PEEK INSIDE THE COURSE THAT WILL

Bring Your Book to Life!

 

TAP ME IN!

Holiday Deal: Save up to $500 THIS WEEK ONLY. Offer ends 12/22.

Meet Lisa Hurley, a TBA Founding Member and now a Published Author!

Here Are Just a Few of the Books Published by Our Clients!

Get Good with Money - Book Cover
Love and Whiskey - Book Cover
Unmasking AI - Book Cover
No One is Self-Made - Book Cover
Flip The Tables - Book Cover
Space to Exhale - Book Cover
Space to Exhale - Book Cover
Lisa Hurley - TBA Testimonial Screenshot

There’s a book inside of you.

You can feel it sitting on your spirit. A narrative that feels powerful, urgent and necessary. You think about it all the time and you want to see it come to life. BUT the journey from blank page to bookshelves feels kinda daunting and you got lots of questions that make it feel too hard…

  • Where do you start?
  • How do you navigate the complex world of publishing?

And most importantly… 

  • You’re unsure about how to even get started. You feel stuck.
  • You have the idea but you’re not sure if anyone wants to hear from you. You feel doubt.
  • Or maybe you’ve started to write but you don’t know how to navigate the labyrinth of the publishing world. You feel overwhelmed.
  • And you have no idea how to market it so people will actually buy it and read it.
  • Bottom Line: You know your stuff but you have no clue how to make your book dream a reality.

I know it’s frustrating and intimidating. But you can’t let those fears freeze you because…

The world needs your words.

You are literally holding the map that someone else needs to get to where they need to go. Books are the map. Books are the things that last. They’re a historic marker that doesn’t go anywhere. Books are legacy-defining. And so many more of us (who aren’t white and male) need to be publishing our stories, expertise, joy, struggles, and lessons.

That is why I am bringing the map for you to use, so your story can set someone else free

Luvvie Jones headshot.

I. KNOW. BOOKS.

My name is Luvvie Ajayi Jones. I’ve written 4 books in the past 8 years.

And all 4 (YES, I SAID ALL 4!) have become New York Times bestsellers! 💥

The books I’ve written have:

✅ Allowed me to retire my mom

📈 Increased my earnings

🤝🏾 Given me access and opportunities I never would have otherwise

🔑 Opened doors I didn’t even know existed

💕 And most dope of all, they’ve changed my life by how they’ve changed the lives of others.

And now I’m ready to help you write yours!

Luvvie's Books

And now I’m ready to help you write yours!

It’s not a maybe for me; it’s a mission. I feel convicted to help others enable their purpose through the writing of amazing books!

I’ve seen the good, the bad, and the ugly in the publishing industry, and I’ve helped others just like you navigate through it.

I started this journey with a small platform and community, and built my way to this level. I’ve used all my learnings to build a machine that has helped me hit the New York Times bestseller list in four different categories even though most people who are successful in publishing don’t look like me.

And I’m here to tell you: If I can do it, you can too! I’m here to walk you through it..

YES! SHOW ME HOW!

Imagine finally writing your book!

Imagine…

📖 Getting so clear on your book that the words pour out of your head unto the page.

Dramatically reducing the effort and time it takes to get your book written.

📝 Having the cheat codes and knowledge you need to jumpstart this author journey.

⚡ Moving forward with your book, feeling fully confident that you’re doing it well.

📕 Seeing your name on the cover of a bound book, and adding “author” to your bio.

💖 And finally holding your finished, printed book in your hands.

YES! I’M READY TO WRITE MY BOOK.

That is why I’m opening the doors to…

TBA Gold Logo

This is the ACCELERATOR for your journey as an aspiring author!

It’s the place where books get written and published.

Our Mission:

At The Book Academy, our mission is simple: to empower more people to become authors, and authors to become bestsellers. We believe that stories have the power to change lives, challenge norms, and leave a lasting legacy.

Our goal is to help you bring your unique voice to the world, with the tools, guidance, and support you need to do it.

What Members and Alums of The Book Academy are Saying…

Gray speech bubble with testimonial text that says "I was expecting a wealth of information but WOW. The ability to give such incredible information, but in a way that's clear and inspires immediate action and confidence is an ability that only Luvvie Ajayi Jones has. I have wanted to write a book for YEARS and always pushed it aside for the right time. There will never be the perfect time to do it, it's time to get out of my way to do it and when the overwhelming process is made clear, where are the excuses? Luvvie's dedication to educating about the book writing process and lifting people up is unmatched and I cannot wait to continue with such an incredible group in the book proposal course."Gray speech bubble with testimonial text that says "The course ended yesterday and it was worth the time and investment. The course raised so many valuable issues that I never seriously considered, issues like my audience and it size, why the world/Liberia needs this book right now, what qualifies me to write this book, the importance of my network for marketing purposes, etc. I have thought about several of these issues but not sufficiently to have written my ideas on these issues on paper. I am reviewing the material this morning and will perhaps spend the next few days doing so. Following the course materials puts structure to the whole book-writing effort. VERY VALUABLE! Thanks!"
Ronnie Dickerson Stewart - TBA Testimonial Screenshot
HOLIDAY SPECIAL

Sign Up This Week & Save Up to $500!

I’m opening the doors to The Book Academy to my whole audience in January, but because signed up for my waitlist or you’re a part of my Patreon community, you get to have first dibs!

And, when you join this week, you’ll save up to $500. 🤯

The deal ends at midnight on December 22. So don’t wait. Hit the button to join us now!

JOIN NOW.

Get the Ultimate Support from us!

The Book Academy Accelerator

You’ll experience six masterclasses LIVE with Luvvie and get a YEAR of coaching and community support.
It includes…

The LIVE Course

What's Included in TBA

You’ll get six masterclasses that give TBA students a roadmap toward becoming published authors… and you’ll be able to join us LIVE! 

That means you’ll have appointments on your calendar to ensure you complete the program quickly & be able to accelerate your mastery of the material.

Plus Coaching

You’ll unlock a YEAR of access to The Collective – the coaching experience that turns ambitious dreamers into published authors.

With LIVE monthly masterclasses, you’ll be coached by the best in the biz. Sometimes it’ll be me, other times it’ll be my talented team, or elite voices from the publishing industry. 

That means you’ll get unprecedented access to qualified experts to ensure you succeed.

And Community!

You’ll also get a YEAR of community support.

In our exclusive TBA app, squad up and connect with fellow writers and authors, join monthly coworking sessions, receive accountability and share support as you write your book.

That means you won’t be alone on your literary journey! You will literally be a part of the TBA crew of authors getting it done!

Evergreen Member Pin TBA

What’s Inside The Book Academy Course:

Six Powerhouse Masterclasses
Masterclass 1

Publishing 101

Demystify the publishing process and learn my COPPERS framework for a successful, profitable first book.

Masterclass 2

Pick Your Path

Self-publishing vs. traditional publishing… they each have pros and cons. Get total clarity and decide which is right for you!

Masterclass 3

Idea to Ink

Take your book idea from a vague notion to a concrete concept. You’ll leave with clarity on exactly what you’ll write & why it matters.

Masterclass 4

Powerhouse Plan

Learn the secrets of a powerful book proposal. Use yours to pitch publishers or as the guiding compass on your writing journey.

Masterclass 5

Branding Brilliance

Luvvie Judgie

Readers WILL judge your book by its cover. From your title, to your summary & design, we’ll brand your book so well it’ll sell itself.

Masterclass 6

Magnetic Marketing

If you want your book to make an impact, you’ve gotta sell copies. I’ll share my best strategies so you can make your book a must-read.

Visual Learners… We Got You!

You’ll Get My 6 Publishing Master Guides!

These visually engaging slides capture the core concepts and strategies from each session. That means you’ll have a 200+ page blueprint that puts my best instructional and tactical insights about publishing at your fingertips.

Your Step-by-Step Success Action Plan!

The session workbooks are your personal workspace to ensure you apply what you learn, packed with actionable exercises, thought-provoking prompts, and proven tools to make your growth stick. It’s more than a workbook—it’s your personal playbook for results!




Plus You’ll Get 3 FREE Bonuses to Solve Your Biggest Challenges:

Publishing Without a Platform Guide

You don’t need a big platform to publish a book! In fact, a book can help you grow your platform. If you’ve been hesitant about writing because you don’t think your platform is big enough, I’ve created this bonus to help you move forward, pick a publishing path, and overcome the platform myth that’s been holding you back. 

 ($199 Value)

Steal My Writing Routine: The Block & Lock Method

Busy? Yeah, SAME. Think you don’t have time to write? Think again. I wrote my big books in 5 months, my children’s book in 1 hour, and my book proposal (which landed me my largest book contract ever) in 1 week. This is unheard of, but I do it every time. Once you learn my Block & Lock method, you’ll write faster with more ease, too!

 ($599 Value)

LIVE: The Fear-Fighter Coaching Session

Honestly, Imposter Syndrome can go to hell. It’s not serving you. That voice that has you questioning whether your message matters (IT DOES) or whether anyone wants to read your words (THEY DO)… it’s time for you to stop listening. In this interactive coaching masterclass with me, I’ll answer your Qs and help you overcome fear in the creative process.

 ($2,500 Value)

You can become a successful published author.

We can help you.

SIGN ME UP!

Lisa Hurley - Part of TBA Village

Your Investment

The Ultimate Support!

The Book Academy

Accelerator


When you choose The Book Academy Accelerator, we’ll stay with you on the journey so you can get your book written faster without ever feeling alone. With our expert coaching and supportive community in your corner, you’ll feel totally empowered to write and publish a book you can be proud of!

The Accelerator includes everything you get with the course, PLUS:

  • The 6 Course Masterclasses led by Luvvie LIVE
  • 1 year of access to The Book Academy Accelerator program which includes monthly masterclasses and ongoing coaching support
  • Plus a year of support and accountability in our exclusive Online Community
  • One year access to all course materials and coaching sessions
  • My 6 Publishing Master Guides
  • Your Step-by-Step Success Action Plans
  • Access to The Book Academy Community App
  • Free Bonus: Publishing Without a Platform
  • Free Bonus: Steal My Writing Routine with The Block & Lock Method
  • Free Bonus: The Fear-Fighter Coaching Session

Normally: $2,997

Special Early Bird Pricing: $2,497

(save $500!)

Don’t wait! Offer expires December 22. 

Payment Plan Available on Checkout

The Solo Success Path!

The Book Academy

Course


When you choose The Book Academy Course, you’ll have all my best training materials to DIY the book of your dreams. You can independently watch the recordings, implement what you learn, and still have a clear success path to follow on your solo writing journey.

The Course Includes:

  • The 6 Pre-Recorded Course Masterclasses led by Luvvie
  • My 6 Publishing Master Guides
  • Your Step-by-Step Success Action Plans
  • Access to The Book Academy Community App
  • One year access to course materials
  • Free Bonus: Publishing Without a Platform
  • Free Bonus: Steal My Writing Routine with The Block & Lock Method
  • Free Bonus: The Fear-Fighter Coaching Session

Normally: $997

Special Early Bird Pricing: $897

(save $100!)

Don’t wait! Offer expires December 22. 

Payment Plan Available on Checkout

WONDERING IF IT WORKS?

Don’t Miss Out!

In this edition of The Book Academy, I’m providing newly updated content and unprecedented access to me and my team with The Book Academy Accelerator. I don’t want you to miss this chance to bring your book to life!

As a holiday gift to y’all, I’m giving you an early bird deal! The price will never be this low again. The time is now.

Sign up this week & save up to $500!

SIGN ME UP!

Offer ends 12/22.

HAVE A QUESTION?

We’ve Got Answers!

If I miss one of the classes, will I be able to catch up?

YES! You will have access to the replays of every workshop which means you can learn on your own schedule.

When are the live masterclasses?

The live coaching schedule is below! Each masterclass will be 90 minutes, including 60 minutes of training and a Q&A.

  • Masterclass 1 – Jan 14 @ 5pm CT: Publishing 101 + The COPPERS Framework
  • Masterclass 2 – Jan 16 @ 5pm CT: Pick Your Path
  • Masterclass 3 – Jan 21 @ 5pm CT: Idea to Ink
  • Masterclass 4 – Jan 28 @ 5pm CT: Powerhouse Plan
  • Masterclass 5 – Feb 4 @ 5pm CT: Branding Brilliance
  • Masterclass 6 – Feb 11 @ 5pm CT: Magnetic Marketing

Remember, all the sessions will be recorded. That means you can count on the replays to learn if you must miss a live session.

How long will I have access to the materials?

When you purchase The Book Academy Accelerator, you’ll have a full year of access to the proven course, plus a year of support inside our private writers’ community, The Collective, which includes a year of monthly coaching masterclasses.

If you choose just the Course option instead, you’ll still have a full year of access to the curriculum and bonuses, including the masterclass replays, dynamic visual guides, and success playbook.

Is this for fiction or nonfiction writers?

The Book Academy is primarily geared toward non-fiction writers in a variety of formats. If you want to share your expertise in a traditional non-fiction book, write a memoir to tell your story (or a “prescriptive memoir” where you’re using your story to transition into teaching moments for the reader), or even a children’s book (yep! I’ve written a children’s bestseller, too!) then The Book Academy is right for you. We’ll be able to guide you through the entire process.

If you’re an aspiring novelist, I LOVE and support your work, too! But I’ll be honest: the fiction industry is a different animal. Some of the guidance in The Book Academy (like the book proposal format we recommend) won’t translate directly for fiction authors so you’ll need to adjust to fit your publishing paradigm.

What’s the refund policy?

We’ve carefully designed this course to ensure your satisfaction and support you on this transformative journey. Please note that refunds will only be available within the first 24 hours of purchasing the course. We firmly believe in the quality and impact of our course, and our commitment to your success drives us to create the most enriching learning experience possible.

What if I’m too busy to focus on my book this year?

Whew! I can relate to a busy schedule. It keeps so many people from making their book dreams a reality. But now is your time. Because too often, “later” creeps into “never” and we’re not gonna let that happen to you.

That’s why I created a brand new bonus for you this year called Steal My Writing Routine. In this special masterclass, I’ll teach you my Block & Lock Method™ that will save you a TON of time when you sit down to write your book. So even if you don’t think you have enough time to work on your book this year, I’m here to help you fit it in!

This is for you if

✔️ You’ve dreamed of writing a book but feel overwhelmed and don’t know where to start.

✔️ You’re worried you don’t have time to write this year (we’ll help you make it happen!).

✔️ You wonder if your message matters (spoiler: it absolutely does).

✔️ You think you need a big platform to publish (hint: you don’t!).

✔️ You’re writing non-fiction, a memoir, prescriptive memoir, or even a children’s book.

✔️ You want expert coaching to clarify your message, build confidence, and navigate publishing.

✔️ You’re craving community and support so you never feel stuck or alone.

✔️ You’re ready to share your story with the world, leave a legacy, and reap the benefits of being a published author.

YES! I’M READY TO WRITE MY BOOK.

Luvvie and her Bookshelf

History is written in ink.

And it is time for you to get your story from IDEA TO INK.

You have climbed mountains that would break others, and conquered them and lived to tell the story. You are breaking generational curses, and have been the FIRST before. You are trying to live a purpose-driven life, and leave a legacy. And this book is something that has been on your spirit for a while to do.

But you haven’t known where to start. And frankly, you don’t have a lot of time to waste. But all the Googling you’ve been doing hasn’t helped that much and you are ready to MOVE with intention, focus and take action.

I’m excited for you, and I am ready to help you make this book dream come true.

NOW is the time you’ve been waiting for. And a year from now, you will be thankful that you started and said YES to yourself, YES to this assignment that has been placed on you and YES to The Book Academy.

Luvvie - You Got This

This is the moment where ‘someday’ becomes ‘today’. Sign up, show up and execute on what you learn, and you’ll see success.

LET’S GO!!! See you inside The Academy. And WELCOME!

“There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal.”   – Toni Morrison

Your story matters too much to leave it unwritten.

Luvvie - Signature

Published isn’t a pipe dream.

Your journey starts here.

SIGN ME UP!

Holiday Gift (early bird deal): Save up to $500 THIS WEEK ONLY. Offer ends 12/22.

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